The Well Workplace Nebraska objective is to educate worksites on how to implement effective and individualized health promotion programs specific to unique characteristics and priority health concerns of each business throughout central and western Nebraska . It is under the umbrella of The Wellness Council of the Midlands (WELCOM), the nation’s oldest corporate health promotion organization. WELCOM and Well Workplace Nebraska are active partners with corporations, small businesses, wellness oriented non-profit organizations and initiatives, and state and local health departments in identifying barriers and resources for health promotion. WELCOM is a 501(c)3 non-profit serving the city of Omaha and the state of Nebraska through the Well Workplace Nebraska initiative.

Initially funded by the Excellence in Health Care Cash Fund for the first three years (2000-2003), Well Workplace Nebraska has been sponsored exclusively by Blue Cross Blue Shield of Nebraska for the past four years. Over the past seven years, this project has introduced and created the Well Workplace© model in 12 rural Nebraska communities in Central and Western Nebraska including Hastings, Grand Island, Kearney, Scottsbluff, Gering, Aurora, Wayne, Norfolk, Columbus, McCook, Chadron and the O’Neill-region.

The goal of Well Workplace Nebraska and both of the affiliated Nebraska Wellness Councils, WELCOM ( Omaha ) and WorkWell, Inc. (Lincoln) is to train companies on the 7 Benchmarks of Health Promotion Model which is unique to the Wellness Council parent organization and its affiliated councils. These Benchmarks include: 1. Capture Senior Level Support 2. Create Cohesive Wellness Teams 3. Collect Data to Drive Health Efforts 4. Craft An Operating Plan 5. Choose Appropriate Interventions 6. Create a Supportive Environment 7. Consistently Evaluate Outcomes. The Well Workplace University© Training program ensures that the businesses acquire the basic knowledge of implementing a worksite wellness program aimed at achieving results and not simply providing wellness activities. The process ultimately transforms the culture of the participating company to one that supports and encourages healthy behavior for all employees and their families.